IMM are a superyacht repairs management team. They required a brand-new website which showcased all their past work and their current capabilities. When I was approached with this project, IMM already acquired designs for their website and needed me to bring their designs to life through code.
I in turn, created a bespoke WordPress website. The devil was very much in the detail; as their customers were owners of multimillion dollar luxury superyachts that were in need of repair, it was crucial that every single part of the website was not only functionally immaculate but also, visually luxurious and sophisticated. One of the techniques I used to achieve this, was through implementing animation effects such as parallax scrolling and smooth scrolling which overall improves user experience.
IMM are in a very high pressure competitive market therefore, I made sure the website was SEO friendly. This meant making sure all functionality was built at standard which complied with best Google practices at the time. I also integrated functionality which allowed for IMM to update the SEO titles / keywords themselves from the admin area, allowing them to keep up with the competitive search terms. On top of updating the SEO, functionality was built in so that they could update crucial text and image sections of the website too.