Techerati are a tech news and media company that approached me with a vision of rebranding and replacing their old website, “The Stack”, which will ultimately encourage awareness of their Expo tech events held across the globe. Techerati’s old website was outdated both in design and functionality and as a company with an international reach, they needed a complete redesign and website upgrade.
As a website that would accommodate a large amount of data and a repertoire of articles in its thousands, I knew that this website needed to be intuitive and easy to navigate which is why I ensured user experience was a priority not only for the clientele but also for Techerati themselves. To do this, I restructured the admin area of the website ensuring the process of making updates and posting new articles was accomplished with just a few simple clicks!
To match the cutting-edge modern design, I created the following to allow for great user experience across all pages:
- A sophisticated search area
- Refined view of articles with the ability to filter to streamline results
- Improved layout of company / expert profiles
- Refined the inner pages
- Improved responsiveness of the site for mobile devices
- A new interactive map showing events.
A project of this calibre had its challenges however, with careful planning and the customer in mind, I was able to build a new website that was advanced and instinctive that demonstrated the importance of data structure.